Googletsus

Sep 09

A visual, discovery-based approach to Search

With the excitement on Google’s big reveal tomorrow today on their vision of the future of Search, I thought it might be timely to discuss an idea that I have been shopping around since August 2008.

It’s called Bubble Search. And yes, it’s also got balls.

What is Bubble Search?

Bubble Search is an intuitive, discovery-based visual method for displaying, sorting and selecting search results.

A user is prompted to enter search terms into a field. Once entered, the related categories are displayed as Bubbles around the term. The actual links and full results are located in their organic position at the bottom of the page.

Terms and categories can then be ‘combined’, that is dragged-and-dropped together. There is no ‘one-tree’ concept to explore but rather subcategories appear as the parent bubble ‘pops’.

It allows search terms to be saved in a ‘basket’ for later re-use and to be mashable. This recombination of terms is intended to reduce typing, and plays on the fact that often we continue to search on with terms from previous searches.

By changing the Bubble View to Domains and Related it also enables users to find content providers closer to the types of information we are searching for. 

What’s it trying to solve?

The ‘aha’ moment came for Bubble Search when I realised how painful it was to search on my cell phone.  Using the keyboard on mobile is a pain. So we want to avoid using it where possible. When searching sometimes we get a list of results that aren’t quite relevant to what we want, so we have to search again.

All that typing when we know we are so close to our answer is so frustrating, worse still when we have already used terms that ideally we’d want to save or re-combine them later.

So what we try to do is this: You type your search query once. Bubbles appear. You click through the bubbles, popping up and down through the categories. If your device supports it, you multi-touch drag bubbles together to merge into a combined search query. 

 If too many bubbles appear on one page, it then splits them across, giving you a dialog to swipe to the next set and highlight selected bubbles (changing colour with selection). 

Once you are satisfied with your selection, simply click a button in the corner and the relevant search links appear.  To modify your search, just change the bubbles your selecting.   No need to retype your query unless you get lost (click and hold a bubble to move back up a level though)

Examples please!

Alright, here’s an example you may relate to: You’ve metup with friends and you are all feeling hungry. Time for dinner! Someone suggests to find something in the area. So you key in “restaurants near South Yarra” into your mobile. Placemarks appear on your screen and a list of results.

What if you could then switch to see bubble categories, that you can pop into for more defined subcategories. Pop, pop, and you collate the terms and store them into a basket. All this popping is making you hungry. By this stage you are determined to have Korean BBQ in South Yarra.

However a new challenger appears and says they are intimidated by beef ie. vegeterian. Easy change of plan: Simply remove the carnivore Bubble and drag in a vegetable. Oh, it has to be in Inner City now because we are meeting other friends there too. Don’t panic, pop-up to Location and click on area that’s relevant.

All this time you haven’t typed except for that first moment. And if someone changes their mind again, you can reload previous baskets of terms. Or tell them to eat at home by themselves.

That’s what Bubble Search does best.  Here’s some other reasons why:

Not everyone ‘gets’ Search 

One of the classic problems that search engines need to solve first for users is the terms they plug in. The geekier database-minded people tend to load a phrase with only the appropriate terms eg. “Prevent cupcake icing cracking”. Ordinary folk tend to load up irrelevant or ignored terms eg. “How do I prevent cupcake icing from cracking”

If we could see the actual used relevant terms when we search as Bubbles around the phrase, such as those from Google Directories which categorises the web, this may be helpful to correct user behaviour for next time they want to search on this topic. No need to guess key search terms. See all relevant categories and drill into the ones you want.  Importantly, this also allows for discovery of related but excluded from the typed terms.

Understanding Relationships to Prevent Bias

One of the inherent problems with search is bias. It is an almost inescapable consequence of search engines that a list of results will display prominently what it thinks the user is looking for and place it squarely in front of the user. 

Ordinarily it is difficult to ascertain the relationships of the potential links and which relate more closely to our cause. So we use algorithms to understand the user’s search history pattern and to gaze through related search or predicted results based on similar user behaviour. This is called relevance.

The best searchers are researchers. If we look at what researchers do, we know they like to use trusted, cited sources. They prefer to go back to the original author, the one that is highly regarded by their peers. So likewise Google and others rank trust.

Following this further though, researchers also do their best to explain any potential bias. That is, Author X has an association with Company Y. Understandably the search engines have difficulty explaining this without giving away the secret sauce of their algorithms, therefore risking being gamed. 

What if we could visualise this though without giving the game away? Let’s say we use a search term that’s quite controversial eg. “homeopathic remedies”. Say if we changed the Bubble View to show By Domain, we may then see a network diagram of the links associated from a search result’s domain to related terms.

We could use several techniques to highlight particular elements: by colouring to determine the age of content, or size of the bubble to represent amount of similar terms from that domain. 

We may then hope to understand what as users the sources of information that are the most authoritative source. We may see that the results we are looking for, those that are supportive of our worldview, and then search on to related domains or articles.  Or alternatively if we find there is an opposing view to something, what networks it talks to so we can persue that truth. This also facilitates discovery of websites, not just single answers to questions.  

This functionality could be applied to more esoteric applications such as web forums, using Bubbles to search by poster, by related terms, by cross-linked domains.

In summary: Algorithmically display ‘opposing’ views, those that have little relation to another subgroup.. or view like-minded communities in order to discover more content

Bubbles Everywhere

It isn’t just purely web or mobile search that Bubbles can assist. Already you can see there’s different ways such a visual system can be used from less-structured web searches to structured, service or product based search.

I’ve also been exploring using the visual search and the basket-store could be used as part of a primary OS from file exploring to spreadsheets.

That aside it’s a fun, intuitive way of collating and sorting. It is also particularly conducive for multi-touch, AR and visual displays that are becoming more prominent. Plus let’s face it, as a kid you loved blowing and popping bubbles!

When can I see it?

As George Brussard would say, “When it’s done”. See you in 12 years!…  Ok seriously, I have created early iterations, mockups. I registered the domain, bubblesearch.net back on 24th October 2008 which was recently put to rest.

Initially an Android application, I have registered as an Android developer under Bubble since December 2008. I recently decided to abandon it and work on a HTML5 application for cross-platform compatibility.

And yes, this is all well before Google Wonder Wheel (19 May 2009) and before Google displayed it’s balls (9th September 2010). Let me be clear though: I love Google’s products and platforms, so for me it is humbling to think that I’d be on the same wavelength as people I greatly admire.

The intention however is to be search-engine independent, as some of the terms and conditions are a bit restrictive and I want users to select the search engine they feel works best. By doing so, it also allows the freedom to develop specifically for service (eg. WhitePages or YellowPages, where this idea works best).

For now though, the most recent models are based on Google Places API.

Whew! Long post!

Thanks. It’s over two years in the making really. Do you have feedback? Or interested in seeing more? Leave some comments and let me know!
Oh and this is just one related idea to Bubble. There’s more: Stack & Sort. To come! :)

Jul 09

Great article on URLs tailored to developers -

A short reminder on good practices

Jun 27

Your Telephone Needn’t Make You Gaga

If you want to party it up like Lady Gaga and Beyonce Knowles, then you probably don’t want your telephone causing a disaster. So what to do? Well, Google might just have the answer you’re looking for..

Signal not available in the club? You might want to switch to a better provider. Android is available on a variety of network carriers, from AT&T, Sprint, Verizon and T-Mobile. Check this Google Map mashup courtesy of CNET to see what’s best for your area. You can allow other phones to share your superior data connection in case needs be with wifi tethering. 

Tired of harassing calls at late hours? Try using Google Voice to filter your calls straight to voicemail to save you from those embarrasing booty calls.  You can even set specific voicemail messages per person to let them and them only know what you think! 

Can’t text with your drink in your hand, ey? Android now comes with Speech-To-Text recognition, so with a swift few clicks you can then simply speak out your message. And since Android allows you to customise the phone to your hearts content, you might want to swap out the default keyboard to something groovier like Swype. Be responsible, as you would with any great power.

Should have made plans with your boo when you were free? Google Calendar is a simple and free way to easily plan and share your activities with friends and foes alike. You can set SMS and Email alerts, along with recurring events and embedded maps. Make your regular Friday club event a planned affair, or at least the first five minutes of it.

Taking no calls cause you’re out dancing? Google Latitude makes it easy to communicate your activities by sharing your location with friends and family. Now your friends can know if you’re still at home searching for the right matching shoes, or already breaking a sweat on the dance floor.  That’s if you want them to know, as Latitude has flexible privacy settings in case you don’t want to let it known that you have an affection for 80s disco.

And if it all goes crazy, there’s always Google search to help you find a new phone or new shoes (Product search) or a better venue (Maps).  Save those crazy night out photos on Picasa, then use Gmail to share the love.  

Party on!

May 16

[video]

May 02

Zen Coding for faster, smarter creation of HTML/CSS

Apr 30

So you wanna HTML5?

Here’s some great links to get you started.

Courtesy of Apple, we have a bunch of top Web Apps to inspire you* and a Safari reference library to show you how to code something similar.  

Here’s a fantastic example of pure HTML5 goodness called Mockingbird which let’s you shape up a mock-up of a new website or application quickly and easily.

Iridiumetric.com has a folio of work, many of which are designed in HTML5.  You can see for yourself here

Got some great examples of your own? Why not leave a comment for me :)

Cheers
Leon 

*To view these apps, you will need to use a mobile device with a HTML5 browser like Webkit on Android or iPhone.

Apr 29

Beyond the Classroom

There’s no better audience for fostering the developers of tomorrow than keen, eager students.

That’s why I’m pleased to announce GTUG Melbourne’s partnership with RMIT University and the School of Business Information Technology in delivering this semester’s Beyond the Classroom program.

The program, led by Dr. Francis Cheong and Dr. Christopher Cheong, gives an opportunity for students to design and develop applications based on real-world challenges.  In this way students can develop networks with industry, showcase their talent and ideas as well as keep up-to-date with latest trends.

Tonight we ran our first session where I gave a public lecture on developing with Google Maps.  It was great to see such enthusiasm, passion and curiosity from the students, which I look forward to following up with future talks and sessions on Android.

It’s fantastic to see students learning more about Google technologies and we hope to give them the opportunity to interact with local developers and develop their ideas through us.

Jan 02

Geekocalypse Radio Interview

Tune in today to the Geekyard on 90.7 FM SYN for Geekocalypse where 24 geeks (including myself) will discuss a variety of geeky topics over 24 hours.

As a guested geek, I will be discussing building a community for Melbourne’s developers with the Google Technology User Group and Google-related technologies.

Quite possibly the longest geek and nerd theme radio show ever, there will also be Perl and Linux experts, the Australian president of Wikipedia, Anime and Japanese Sci Fi horror, Social networking sites and more.

Dec 31

Goodbye 2009, Welcome 2010

What a year for technology and what a year from Google! A brief mention on some key code highlights for 2009 from Google:

faster apps development with GWT 2.0

a faster web with Page-Speed, DNS resolution services, Closure Tools,

a faster browser with Chrome for PC, Linux and even Mac launched, with hints of what is to come with Chrome OS for those game enough to compile

mobile with Android moving from one device in one country on one carrier in 2008 to over 20 devices in 26 countries on 32 carriers, with 16,000 apps.  with a solid framework, improvements such as gestures, voice recognition, text-to-speech and other APIs to come, 2010 is looking to be the year of the Android

hosting with App Engine opening up to Java (finally!)

collaboration with the innovative Google Wave product being tested in alphas and almost stable betas with hundreds of thousands of users, this will be ‘watch-this-space’ territory for 2010

maps with Maps 3.0 and upgrades to mobile, isometric 3D view via Flash and new mashups such as MashupAustralia bringing to light the potential of what this platform can offer.  of particular interest will be Layers, which predictably will expand and be a repository and toolset for future developers.

With minutes left to midnight, I wish you all a happy and prosperous New Year. thanks for dropping by!

Cheers
Leon